Today is July 1st - it's Canada Day in ... Canada. Yeah, okay , I guess the title made that one obvious, eh?
Anyway the other significant thing about July 1st, is that it is the day BEFORE the new Hancock movie official release date (July 2nd) which means that today is the day when many theaters will be offering their familiar practice of offering an advance screening for whoever cannot wait until tomorrow to get their latest fix of Big Willie. By releasing the film officially July 2nd instead of July 4th, the studio is obviously expecting to be able to announce an impressive opening week total; however they will still be facing the same measuring stick as all other new movies this weekend, in that the weekend box office totals will be tabulated using the weekend totals - and just the weekend totals.
Of course Will Smith and Hancock should still rule the box office roost this Long Weekend. Looking past this point, the next question has to be: how will the film fare with the critics? It's one thing to have a strong opening weekend - this can be bought with enough money spent on producing fake hype, but staying power cannot be bought and that is what it will be interesting to see. An intersting piece of information about Will Smith's Hollywood bankability: his last seven movies (only taking into account starring role features) have grossed well over $100 million each. That kind of consistent success is something you just cannot buy - even in Hollywood.
Another thing I am wondering about is whether there is any plans in place to release a Hancock comic book; sure there is a contest out now to win a cover to a non-existent Hancock comic book, but I am talking about the real thing. I am also talking about a physical in-your-hands comic, not one of those online / ecomics that they offered up during the first season of the mega popular TV series, Heroes last year. Yeah, I don't really need that kind of comic: just another excuse to spend too much time in front of my monitor.
Okay I will wrap this up because I have to go now and celebrate Canada-Hancock Day, heh, heh. ( and I bet you think I'm kidding, don't you?)